From Dubai and Oman
to Dutch bathrooms.
D&N Sanitary is a sanitaryware brand from Dubai and Oman: wall-hung toilets, baths, whirlpools and wall panels. Etienne brought it to the Dutch market with a Dutch webshop, one product feed for Bol.com and Google, and the product content buyers need before they order. On Bol.com, orders grew 3.8 times in the second year. Now the brand takes its next step: we are rebranding D&N Sanitary for business customers.
- Brand
- D&N Sanitary · Netherlands, UAE, Oman
- Team
- Etienne (strategy, web, SEO, marketplaces)
- Scope
- Market entry · webshop · Bol.com via Channable · Google Shopping & Ads · SEO
- Now
- Rebranding for B2B
orders on Bol.com in year two, compared with year one
the conversion rate, from 0.33% to 1.02%
markets: the Netherlands, the UAE and Oman
product feed for the webshop, Bol.com and Google
Orders and conversion: Bol.com sales analysis, read 6 October 2026. Year one: October 2024 to September 2025. Year two: October 2025 to August 2026 (11 months). Conversion is orders divided by visits to the product pages.
Known in the Gulf. Unknown in the Netherlands.
In Dubai and Oman, D&N Sanitary had a name. In the Netherlands it had no shop, no reviews and no search history, in a category where buyers compare size, fit and price before they buy a toilet or a bath.
A Dutch launch on one product feed.
A Dutch WooCommerce webshop with clear product pages, sizes and an installation manual for every product. From that same catalogue, one feed via Channable to Bol.com and Google Shopping, so prices, stock and texts live in one place. Google Ads and SEO brought in the searches.
3.8× the orders in year two.
On Bol.com, orders grew 3.8 times in the second year and the conversion rate tripled, from 0.33% to 1.02%. Wall-hung toilets brought the volume; baths and whirlpools brought in most of the revenue.
Wall-hung toilets, baths, whirlpools and wall panels.
A selection from the D&N Sanitary range we launched in the Netherlands. Product photos: D&N Sanitary.
What sold, and why it matters
- An entry product brings the orders: wall-hung toilets converted more than three times as well as baths.
- Expensive products make the revenue: baths and whirlpools brought in most of it, with far fewer sales.
- The peak came in December and January. Plan stock and budget around it.
- One feed for everything: prices, stock and product texts kept in one place.
D&N Sanitary becomes a B2B brand.
After two years of selling to consumers, D&N Sanitary is turning to business customers. We are rebranding it for B2B. The consumer webshop and the Bol.com offer are paused while the new D&N is built.
