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Case 04 · Dierenkliniek Utrechtse HeuvelrugVeterinary clinic, Rhenen · Redesign

Independent, local —
and now it shows.

An independent veterinary clinic in Rhenen that treats everything from dogs and cats to birds and reptiles. The new homepage leads with what sets it apart from the chains, and puts appointments, the team and directions one tap away.

Client
Dierenkliniek Utrechtse Heuvelrug
Role
Website redesign, phased rollout
Scope
Homepage · team · treatments · appointments
Status
New homepage goes live in the coming days
dierenkliniek-utrechtseheuvelrug.nl
New homepage hero: Dierenarts in Rhenen voor alle dierenTreatments, vets, appointments and emergencies, and the teamThe team and the clinic in Rhenen
The promise

Four reasons, before the first scroll.

Chains are buying up veterinary practices. An independent clinic has to say so — clearly, and early.

01

100% independent, no chain

02

All species welcome

03

Local in Rhenen, on the N225

04

Own lab and X-ray

01 · The challenge

Local trust, invisible online.

The clinic is independent, treats every species and has its own lab — but the homepage didn't lead with any of it. People comparing vets in Rhenen had to dig to see why this one.

02 · What we did

Lead with the difference.

A homepage built on four promises, then the team, the clinic, reviews, opening hours, directions and an FAQ — with “Dierenarts in Rhenen” in the headline, where local search looks for it. Rolled out in phases so the practice never goes offline.

03 · The result

Going live now.

The new homepage replaces the old one in the coming days. Baseline and results follow after launch.

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Three times the traffic. More leads to match.

Kitchens transformed by Wrap je Keuken

Let's see where
you stand.

Twenty minutes, no deck. You tell us what you sell and to whom; we tell you what Google and the AI assistants currently say about you.

  • Where you stand in Google and in AI answers
  • What your competitors do better
  • The first three things to fix
EtienneTjenno AI · your point of contact20 min · no deck

Questions we answer in a 20-minute intro:

  1. Why does my competitor show up in ChatGPT and we don't? Usually it comes down to the sources AI trusts. In 20 minutes we show you which ones mention them, and how to get you in.
  2. How do we get more leads without a bigger ad budget? By putting ads and SEO on one keyword plan, so they stop competing for the same clicks. We'll show you where that pays off first.
  3. Our new website looks great. So why doesn't it rank? Often it's structure, speed or content Google can't read. We check it live and give you the first three fixes.
  4. What does AI say about our company right now? Let's ask it together. In the intro we check Google's AI overview, ChatGPT, Perplexity and Gemini for your name.
  5. Which of our marketing actually brings in customers? We tie every channel to calls, forms and sales, so you know what each euro brings in. Want to see where you stand?
Book a 20-minute intro hello@tjenno.ai