How we workAI-first, human-checked

A small team.
A toolkit that works like a big one.

AI does the legwork: research, first drafts, builds, checks and reports. Our specialists set the direction, make the calls and check everything before it reaches a client. That's how a small senior team delivers what used to take an agency.

a working day, in shorthand
$ research slaapkops.nl
→ Search Console: 63.7K impressions in AI features · top page /baby-slaapt-veel/
→ Google “baby slaapt veel”: first source in the AI Overview ✓
$ plan --from clickup --to calendar
→ Client tasks scheduled Mon–Fri, 09:00–17:00, max 6 h of project work a day ✓
$ build floordeals.nl/pvc-vloeren-showroom
→ 8 photos · opening hours · prices · FAQ · reviews → editable Elementor blocks ✓
$ report sweety4all --format pdf
→ House-style PDF with a decision list, sent for approval ✓
$ human review
→ Nothing goes live without a yes.
Screen recording — coming soonClaude working in Chrome: from a Search Console question to a finished brief, in real time.

The terminal is an illustration: the commands are shorthand for work that happens in Claude, Chrome and the tools below. Every figure in it comes from the cases on this site.

The workflow

Five steps, every project.

The same loop for a webshop, a clinic or a SaaS product. What changes is the data, not the discipline.

  1. Research

    Claude drives the browser through Search Console, Semrush and Majestic; we decide what matters.

    Search Console · Semrush · Majestic
  2. Plan

    Tasks flow from ClickUp into the calendar and re-plan themselves every workday at 06:00.

    ClickUp · Google Calendar
  3. Build

    Fast static sites, WordPress and Shopify builds, custom software, and pages clients can edit themselves.

    Python · WordPress · Shopify · custom
  4. Measure

    Tracking plans in GTM and GA4, Search Console, ad conversions, and Google's report on AI features.

    GTM · GA4 · Search Console · Ads
  5. Review & report

    A short PDF in house style with a decision list. Nothing goes live without a yes.

    PDF · decision list
The toolkit

What's on the bench.

ClaudeResearch, drafting, building and browser work
ClickUp + CalendarAutomatic planning across clients
Search Console · GA4 · GTMMeasurement and AI-feature reporting
Semrush · MajesticKeywords, competitors and links
WordPress · WooCommerceElementor pages and custom plugins
Python buildsStatic, fast, multilingual sites
Google & social ads · ChannableCampaigns, feeds and conversion tracking
ShopifyPremium webshops and integrations
FigmaDesign and hand-off
Adobe Creative CloudCampaigns, photo and video
Custom softwareSaaS, MVPs and AI integrations
CloudPanel · HetznerHosting we run ourselves
Principles

Three rules we don't bend.

01

AI does the legwork. People own the judgment.

Speed comes from the tools; decisions and accountability stay with a person.

02

Nothing goes live without a yes.

Test page first, client approval second, launch third. Every time.

03

Every number has a source and a date.

No invented stats. If it's on this site, it came out of a real report.

Let's see where
you stand.

Twenty minutes, no deck. You tell us what you sell and to whom; we tell you what Google and the AI assistants currently say about you.

  • Where you stand in Google and in AI answers
  • What your competitors do better
  • The first three things to fix
EtienneTjenno AI · your point of contact20 min · no deck

Questions we answer in a 20-minute intro:

  1. Why does my competitor show up in ChatGPT and we don't? Usually it comes down to the sources AI trusts. In 20 minutes we show you which ones mention them, and how to get you in.
  2. How do we get more leads without a bigger ad budget? By putting ads and SEO on one keyword plan, so they stop competing for the same clicks. We'll show you where that pays off first.
  3. Our new website looks great. So why doesn't it rank? Often it's structure, speed or content Google can't read. We check it live and give you the first three fixes.
  4. What does AI say about our company right now? Let's ask it together. In the intro we check Google's AI overview, ChatGPT, Perplexity and Gemini for your name.
  5. Which of our marketing actually brings in customers? We tie every channel to calls, forms and sales, so you know what each euro brings in. Want to see where you stand?