Content Google ranks.
And AI cites.
Slaapkops helps parents of babies and toddlers sleep better, and trains the next generation of sleep coaches. We run their website, content and search visibility — built so that when a parent asks Google at 3 a.m., Slaapkops is the source the answer is built on.
- Client
- Slaapkops — Tamara & Glynis
- Role
- Website, SEO, GEO & content
- Scope
- WordPress · weekly articles · YouTube Shorts · checkout UX
- Site
- slaapkops.nl
impressions in Google's AI features since mid-May 2026
impressions in Google Search in 16 months
clicks from Google Search in 16 months
for “baby slaapt veel” — organic, and first source in the AI Overview
Source: Google Search Console for slaapkops.nl, read 25 September 2026.
Page one is no longer the finish line.
Tired parents search at night, and more and more often they read Google's AI answer instead of a list of links. To be chosen, Slaapkops has to be the source that answer is built on — without ever giving medical advice.
A weekly content engine with strict rules.
One in-depth article every Friday, in two silos that never mix: parents looking for help, and future coaches looking for the training. Each article answers its question in the first lines. Around it: the WordPress site, YouTube Shorts from existing reels, a link plan and a UX review of the training checkout.
A source in tens of thousands of AI answers.
63.7K impressions in Google's AI features in four months, led by three articles. For “baby slaapt veel” Slaapkops is both the first organic result and the first source in the AI Overview.
Top pages in Google's AI features
Impressions, mid-May to 23 September 2026
Top queries, last three months
24 June – 23 September 2026 · average position and clicks
| Query | Position | Clicks |
|---|---|---|
| witching hour baby | 4.3 | 230 |
| slaapcoach baby | 5.4 | 93 |
| baby valt in slaap tijdens flesvoeding | 2.4 | 58 |
| kan een baby te veel slapen | 1.4 | 32 |
The new training page goes live soon. Target: a stable #1 for “slaapcoach baby” (now 5.4 on average) and for “slaapcoach baby opleiding”.
