Project 01 · Dierenverzekering VergelijkenOwn product · Pet insurance comparison

Our own product.
Run like a client's.

Dierenverzekering Vergelijken helps pet owners in the Netherlands compare pet insurance for dogs, cats, rabbits and birds. We build and run it ourselves — it's where we test first what we later do for clients.

Owner
Tjenno AI
Model
Affiliate partnerships via affiliate networks
Insurers
Seven compared, including OHRA, Petsecur and Figo Pet
dierenverzekering-vergelijken.nl
Dierenverzekering Vergelijken homepage: compare dog, cat, rabbit and parrot insurance
7

insurers compared side by side

4

kinds of pets: dogs, cats, rabbits and birds

3

affiliate partners named here: OHRA, Petsecur and Figo Pet

Aug 2026

last full price and coverage check on the site

The comparison

Everything that matters,
side by side.

Premium, own contribution, annual maximum and deductible for every insurer — for dogs and cats, with a premium calculator per insurer and breed guides around it.

dierenverzekering-vergelijken.nl · Top 5
Top 5 pet insurances compared: Petsecur, OHRA and Figo Pet with premiums and coverage
01 · The challenge

A market that runs on trust.

Pet owners compare on price, but decide on trust: what's covered, what you pay yourself, and what happens as your pet gets older. The comparison has to answer all of that on one screen.

02 · What we did

Built and run in-house.

The comparison, a premium calculator per insurer, breed guides and a knowledge centre that answers what owners actually search for — built with the same SEO and GEO playbook we use for clients.

03 · The result

Live, and earning its keep.

Revenue comes from affiliate partnerships with insurers including OHRA, Petsecur and Figo Pet, via affiliate networks. The comparison stays complete: all seven insurers side by side, with the price date on the page.

WHY OUR OWN

Our own products keep us honest: every tactic we sell has run on our own money first. Read why we build for clients and for ourselves →

Let's see where
you stand.

Twenty minutes, no deck. You tell us what you sell and to whom; we tell you what Google and the AI assistants currently say about you.

  • Where you stand in Google and in AI answers
  • What your competitors do better
  • The first three things to fix
EtienneTjenno AI · your point of contact20 min · no deck

Questions we answer in a 20-minute intro:

  1. Why does my competitor show up in ChatGPT and we don't? Usually it comes down to the sources AI trusts. In 20 minutes we show you which ones mention them, and how to get you in.
  2. How do we get more leads without a bigger ad budget? By putting ads and SEO on one keyword plan, so they stop competing for the same clicks. We'll show you where that pays off first.
  3. Our new website looks great. So why doesn't it rank? Often it's structure, speed or content Google can't read. We check it live and give you the first three fixes.
  4. What does AI say about our company right now? Let's ask it together. In the intro we check Google's AI overview, ChatGPT, Perplexity and Gemini for your name.
  5. Which of our marketing actually brings in customers? We tie every channel to calls, forms and sales, so you know what each euro brings in. Want to see where you stand?