Radio and TV on the NPO.
Measured online.
Millions of Dutch people listen to and watch the public broadcaster every week. We plan and manage your campaign on radio, TV and online with the NPO, bought through Ster. And we make sure the people who look you up afterwards actually find you: with your site, Google Ads and the search results.
From media plan to measurable effect.
One plan for radio, TV and online, and for what happens in Google afterwards.
Media plan
Goal, audience and budget turned into stations, programmes and weeks, together with the Ster account manager.
Booking and management
We request the campaign, deliver the material and check the broadcast schedule. The media budget goes to Ster.
Radio commercial
Script and briefing by us; recording through a production partner or Ster’s own commercial service.
Online on the NPO
Banners and short video in the formats of the NPO sites, as a test or alongside radio and TV.
Catching the demand
A landing page for the campaign, Google Ads on your brand name and strong search results, so attention does not leak away.
Measuring
A baseline first, then every week: searches for your brand name, direct visits and enquiries.
From first call to evaluation.
A radio campaign usually runs for two to three weeks. Preparation starts well before that.
Plan
Goal, budget and audience. We write the media plan and start the baseline measurement.
StartPrepare
Script and commercial, banners and the landing page. Everything ready for Ster’s deadline.
Before Ster’s deadlineOn air
The campaign runs. We track search traffic and enquiries every week next to the broadcast schedule.
Two to three weeksEvaluate
What stuck, what an extra enquiry cost, and what we do differently next time.
Four weeks after
What it costs on the public broadcaster.
These are the average starting budgets Ster itself states for 2026. You pay the media budget to Ster. Our work is quoted per project, after an intro call.
- Online banners on the NPO: from €1,000, for any organisation
- Online video: from €3,000, for non-profit organisations
- Radio: from €10,000
- Television: from €40,000
- Source: ster.nl, 2026 rates
Good to know.
Other services:
What is the minimum budget?
According to Ster, online advertising on the NPO starts from €1,000, radio from €10,000 and TV from €40,000. Our work for the plan, management and measurement comes on top.
Who broadcasts the ads?
Ster sells the advertising time on the Dutch public broadcaster. We plan and manage your campaign and book it with Ster.
Do you make the radio commercial?
Yes. We write the script and the briefing. Recording goes through a production partner or Ster’s commercial service.
How do you measure the effect?
With a baseline first and then every week: brand searches in Search Console, direct visits and enquiries in Google Analytics, and Google Trends, next to the broadcast schedule.
Can I start online only?
Yes. Banners on the NPO sites start from €1,000, as a test alongside your Google Ads. If that works, radio is the logical next step.
