TV advertising on the NPO.
Measured in Google.
According to Ster, TV advertising on the NPO reaches 11.1 million Dutch people every week. We plan the campaign, guide the commercial and the booking with Ster, and make sure the people who look you up afterwards actually find you.
TV advertising, from plan to measurement.
Ster sells the advertising on NPO 1, NPO 2 and NPO 3, and has packages for audiences such as seniors and for regional public broadcasting.
NPO 1, 2 and 3
We choose channels, programmes and weeks for your audience, together with the Ster account manager. Commercials air before and after programmes.
Reach upfront
With Ster’s campaign calculator we work out reach and frequency for your period and budget.
The commercial
Concept and script by us, production through a partner. Ster can test the commercial beforehand.
Online video too
The same commercial online on the NPO, for people who watch less live TV.
Catching the demand
A landing page, Google Ads on your brand name and strong search results, so viewers who look you up find you.
Measuring
A baseline first, then every week: brand searches, direct visits and enquiries, next to the broadcast schedule.
From first call to evaluation.
TV needs more preparation than radio: the commercial has to be ready and tested before Ster’s deadline.
Plan
Goal, budget and audience. We choose channels and weeks, calculate the reach and start the baseline measurement.
StartCommercial
Concept, script and production. Then Ster’s test and delivery.
Before Ster’s deadlineOn air
The campaign runs. We track search traffic and enquiries every week next to the broadcast schedule.
Two to four weeksEvaluate
What stuck, what an extra enquiry cost, and what we do differently next time.
Four weeks after
What does TV advertising cost?
According to Ster, a TV campaign starts from €40,000 in media budget. What you pay exactly depends on channel, period, audience and buying option. On top of that comes the production of the commercial. Ster explains its rates on ster.nl.
- TV campaign with Ster: from €40,000
- The price depends on channel, period, audience and buying option
- Plus producing the commercial
- Start smaller? Radio from €10,000, online from €1,000
- Source: ster.nl, 2026 rates
Good to know.
Other services:
What does TV advertising on the NPO cost?
According to Ster, a TV campaign starts from €40,000 in media budget. On top of that come the production of the commercial and our work for the plan, management and measurement.
Which channels can I advertise on through Ster?
NPO 1, NPO 2 and NPO 3. Ster also has packages for regional public broadcasting. Ster does not sell commercial channels such as RTL and SBS.
Do you make the commercial?
We create the concept and script and manage production through a partner. Ster can test the commercial beforehand.
Is TV too big for my business?
That depends on your goal and budget. We often start with radio or online on the NPO and scale up to TV when that works.
How do you measure the effect?
With a baseline first and then every week: brand searches in Search Console, direct visits and enquiries in Google Analytics, and Google Trends, next to the broadcast schedule.
