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Conversion planFixed price, ready in 5 working days

More customers.
From the same visitors.

A plan for every page of your website: what costs you enquiries or sales now, what should be there instead, and the exact texts to put there. With 25 to 45 numbered tasks your builder can start on tomorrow.

  • Every page checked on desktop and mobile
  • Exact texts for headlines, buttons and forms
  • Checked by a specialist, not just a tool

Website conversion plan

One-off, fixed price.

€1,250one-off, excl. VAT

Ready within 5 working days

  • Intake of 15 minutes
  • Every page checked on desktop and mobile
  • The plan as PDF, with the exact texts
  • 25 to 45 tasks with priority and time
  • Measurement plan for Google Analytics
  • 60-minute walkthrough with you and your builder
Order your conversion plan Or start with a free analysis
The problem

Traffic is rarely the problem.

Most sites we check get enough visitors. They lose them in the same few places, on almost every page.

01

The wrong action comes first

The step that brings in the most is hidden, while the page pushes something worth less. We rank what counts as a customer by value, and rebuild the order around it.

02

No answer in five seconds

Visitors arrive with one question. If the page doesn't answer it straight away, they leave. We write that answer for every page that matters.

03

Nobody measures what works

Without clean tracking you can't tell which change brought in customers. Every plan includes the events to set up and four numbers to watch each month.

Who it's for

When the plan pays off.

For businesses that live from enquiries, bookings or orders on their website.

01

A new site, before launch

The conversion layer a builder rarely gets briefed on: which button first, which texts, which proof. Fix it before launch, not after.

02

Visitors, but too few enquiries

Your site gets traffic, but the phone stays quiet and the forms stay empty. The plan shows where visitors drop off and what to change first.

03

After SEO work

SEO brings the visitors, this plan turns them into customers. The tasks sit next to your SEO tasks, in the same list.

What's inside

What the plan looks like.

Sample pages from the template, for a fictional practice. Every plan follows the same structure, in the same house style.

Cover of a sample conversion plan with five key numbers
The cover. The key numbers at a glance: conversions, tasks, pages and hours.
Priority overview: all tasks on one page with priority, place and time
All tasks on one page. Numbered, with priority, place and time.
A task card with the steps, the exact text and the reason why
Every task written out. Where, the steps, the exact text and why it matters.
Every task

Your builder can start tomorrow.

Each task has a number, a priority, the exact place in your website, the steps, the literal text and the reason why. No guessing, no calls to ask what we meant.

  • P0BlockingCosts you enquiries or trust right now. Do it this week.
  • P1High impactRight after. Most of the extra enquiries come from here.
  • P2ImportantWithin two to four weeks.
  • P3OngoingStructural work that pays off with data and time.
The structure

Always the same chapters.

So you know where to look, and your builder does too.

  1. 1What this plan is aboutThe core problem in one sentence, and how to read the tasks
  2. 2The conversion modelYour conversions ranked by value, and what visitors need to see in five seconds
  3. 3The fundamental problemsFive to eight issues that return on every page, with evidence
  4. 4Priority overviewEvery task on one page, with priority, place and time
  5. 5Page by pageWhat's there now, what should be there, and the tasks with exact texts
  6. 6MeasuringEvents for Google Analytics, what you never send, and four numbers a month
  7. 7RoadmapThis week, next week, the launch or test moment, and the first month
  8. 8What you deliberately don't doAnd what we check with you first
  9. 9Decision listFive to eight decisions to approve or reject in the walkthrough
  10. AText libraryButton texts, standard sentences and form labels in one place
  11. BChecklistEvery task to tick off, for you or your builder
How it works

From intake to plan in 5 working days.

Your part: a 15-minute intake and a 60-minute walkthrough. We do the rest.

  1. Intake, 15 minutes

    What counts as a customer, what one is worth and who builds. You give us access to the site and Google Analytics.

    Day 1

  2. We go through every page

    8 to 15 pages on desktop and mobile: every form, button and phone number. AI does the legwork, a specialist checks every finding.

    Days 1 to 3

  3. You get the plan

    The PDF, the task list for your builder (as a spreadsheet or straight into ClickUp) and the decision list.

    Day 4

  4. Walkthrough, 60 minutes

    With you and your builder: we go through the decision list and agree what goes first.

    Within 5 working days
Price

One price. You choose who builds.

€1,250 excluding VAT for the complete plan and the walkthrough. Doing the work is separate: yourself, your own builder, or us.

Order your conversion plan Free analysis first
THE PLAN
  • Website conversion plan€1,250
  • Walkthrough of 60 minutesIncluded
  • Task list for your builder or ClickUpIncluded
DOING THE WORK
Questions

Good to know.

All prices exclude VAT. See our terms and other prices.

How is this different from the free analysis?

The free analysis gives you your three biggest wins across Google, AI answers and conversion. The conversion plan goes through every page and writes out every task: the exact texts, the order and the time each one takes.

Who does the work?

You choose. Every task is written so any builder can do it without calling us: where, what, the exact text and why. You can also have us do it, at €150 an hour or as a fixed sprint for the P0 and P1 tasks.

What do you need from me?

Access to your site or test environment, the Analyst role in Google Analytics 4 (Search Console helps too) and a 15-minute intake. We never ask for your own passwords.

Which platforms do you work with?

Any website. For WordPress with Elementor, WooCommerce and Shopify we name the exact place in the editor for every task.

Do you promise more conversions?

No percentages: nobody can promise what visitors will do. What you do get is a baseline before the changes and a comparison four weeks after, so you see what they brought in.

Does it work together with SEO?

Yes. SEO brings the visitors, this plan turns them into customers. Tasks are numbered C1, C2 and so on, so they sit next to your SEO tasks without confusion.

What about privacy?

Sensitive data such as health details, dates of birth or ID numbers never go into Google Analytics, Tag Manager or ad pixels. If your forms ask for them, the plan says exactly what to leave out of your tracking.

Is the price including VAT?

No, €1,250 excludes 21% Dutch VAT. Businesses in other EU countries with a valid VAT number are invoiced with VAT reverse-charged.

Let's see where
you stand.

Twenty minutes, no deck. You tell us what you sell and to whom; we tell you what Google and the AI assistants currently say about you.

  • Where you stand in Google and in AI answers
  • What your competitors do better
  • The first three things to fix
EtienneTjenno AI · your point of contact20 min · no deck

Questions we answer in a 20-minute intro:

  1. Why does my competitor show up in ChatGPT and we don't? Usually it comes down to the sources AI trusts. In 20 minutes we show you which ones mention them, and how to get you in.
  2. How do we get more leads without a bigger ad budget? By putting ads and SEO on one keyword plan, so they stop competing for the same clicks. We'll show you where that pays off first.
  3. Our new website looks great. So why doesn't it rank? Often it's structure, speed or content Google can't read. We check it live and give you the first three fixes.
  4. What does AI say about our company right now? Let's ask it together. In the intro we check Google's AI overview, ChatGPT, Perplexity and Gemini for your name.
  5. Which of our marketing actually brings in customers? We tie every channel to calls, forms and sales, so you know what each euro brings in. Want to see where you stand?
Book a 20-minute intro hello@tjenno.ai